Brand direction
Clarify the audience, positioning, offer and qualities that should distinguish the business.
Brand strategy and identity
Brand strategy and identity for Iraq and Dubai.
Moovo works on brand strategy, communication and visual identity to help businesses present a consistent idea across their customer touchpoints. The work starts with what the brand stands for and how it should be understood by its audience.
For businesses in Baghdad and Iraq, Dubai and Riyadh.
Discuss your projectHow we approach the work
A visual identity needs to work beyond a logo presentation. We consider how it will appear in social content, a campaign, a website or on a product. For brands communicating in Arabic and English, that includes the relationship between typography, language and layout.
Messaging and tone
Develop a communication direction that gives teams a consistent way to explain the brand and its value.
Visual identity
Scope the logo system, colour palette, typography and supporting visual language around the required applications.
Brand applications
Identify the priority templates and touchpoints, such as social content or product packaging, and agree the guidance needed for handover.
What to include in your brief
Tell us whether this is a new business, a refresh or a wider repositioning. Share existing brand files, audience information, product range and the applications needed first. Naming, packaging, photography and website implementation should be identified explicitly if required.
Before we get started
Is branding the same as designing a logo?
A logo is one part of an identity. Branding also considers positioning, messages, tone and how the visual system works across different uses. The required depth depends on what the business needs to change.
Can an existing identity be developed rather than replaced?
Yes. We can review the current identity and define what should stay, what needs refinement and which missing applications need to be created before agreeing the scope.
Can the identity work in Arabic and English?
Arabic and English applications can be included in the brief. We consider typography, reading direction and wording together so the identity remains coherent across both languages.