- Art Direction
- AI Generation
- Fashion
Maison Garde
Location
Global
Year
2024
Timeline
3 weeks
A striking, high-fashion editorial redefining digital couture.
Maison Garde arrived with an established identity and a clear ambition: push the boundaries of digital fashion with AI-generated models and futuristic styles. We led a comprehensive exploration, from concept to final renders, so every look could travel globally while feeling incredibly real and textured.
Concept & Exploration
Pushing digital boundaries without losing the human touch.
This was not a blank page. Maison Garde already had a recognizable aesthetic; the work was to stretch it into a fuller toolkit: styles, fabrics, and environments, that fashion houses could reuse with confidence. We focused on hyper-realism: one visual language across multiple lighting setups, with enough range to feel alive.
The AI Pipeline
From sketch to final render in weeks, not months.
We introduced a unifying asset pipeline, blending diffusion models with custom training, that carries the brand's visual compass into rapid prototyping. Each collection aligns with a core theme: elegance, edge, surrealism, and form. Together they form a repeatable scaffold for key visuals and campaigns.
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