- Social Media
- Content Creation
- Video Production
- Photography
- Outdoor Advertising
- Paid Campaigns
The Light School
Location
Iraq
Year
2026
From Zero to a Growing School Community
The Light School entered the market only a few months before the new academic year, with a new brand, new social media accounts, and a clear need to build awareness and trust quickly. Moovo took over the school’s digital presence from the ground up, creating and managing social media content across Instagram and Facebook, producing videos and visual campaigns, designing outdoor advertising materials, and supporting the launch with targeted paid campaigns. In less than one month, the school’s social media presence grew from zero to more than 1,000 followers, while its content helped introduce the school’s educational environment, services, and key advantages to parents and generate real interest and registrations.
AI-Powered Creative Strategy
Building Trust Before the First School Bell
Starting from zero, Moovo built The Light School’s creative presence through an AI-powered content strategy designed to capture parents’ attention and introduce a completely new school to the market. We produced AI-generated visuals and videos for Instagram and Facebook, turning key features such as GPS-equipped school transportation, student safety, laboratories, computer education, and interest in artificial intelligence into engaging visual stories. The digital campaign was extended into outdoor advertising across Baghdad, creating a consistent presence from social media screens to city streets.
From Awareness to Enrollment
Turning a New Name into a Growing Community
The launch combined AI-created content, targeted paid campaigns, outdoor advertising, and collaborations with well-known personalities who helped introduce the school to wider audiences. In less than one month, The Light School’s social media presence grew from zero to more than 1,000 followers, while the campaign generated genuine interest, inquiries, and enrollment cases. For Moovo, the goal went beyond numbers: we created the communication foundation for a new educational brand, built early awareness and trust, and transformed its key advantages into content people wanted to watch, share, and engage with.
Next project
Emirates Airlines